"Howfun" Technology Reaches Strategic Cooperation with Qiaotou Food to Expand Global Food Market

On June 3, 2025, Chongqing Qiaotou Food Co., Ltd. and HowFun Technology (Australia) formally signed a strategic cooperation agreement, focusing on deep collaboration in food market expansion. Relying on HowFun Technology's localized resources and market network in Australia, the two parties will jointly promote the layout of Qiaotou Food's hot pot bases, compound seasonings, and other products in the Australian and international markets, accelerating the global spread of Chinese food culture.
As a leading enterprise in Chongqing's hot pot seasoning industry, Qiaotou Food has formed a modern industrial system integrating R&D, production, and sales since its establishment in 2004.With inheritance and innovation of traditional flavors, its products not only hold an important position in the domestic market but have also been exported to more than 20 countries and regions including Europe, America, and Southeast Asia. In recent years, Qiaotou Food has continued to deepen its overseas market strategy, committed to introducing high-quality Chinese food to global consumers through diversified cooperation models.
HowFun Technology (Australia) has long been deeply engaged in the Australian food market, possessing a mature network covering local mainstream supermarkets, catering channels, and online platforms. HowFun Technology will leverage its resource advantages in the Australian and international markets to be responsible for the market promotion and sales implementation of Qiaotou Food's products in Australia and surrounding regions (such as New Zealand, Fiji, etc.). The two parties will jointly promote Qiaotou Food's entry into mainstream Australian supermarkets like Woolworths and Coles, and enhance brand exposure through social media marketing, cross-border e-commerce, and other channels.
This cooperation is of key significance for Qiaotou Food's global layout. With the help of HowFun Technology's local operation experience, Qiaotou Food expects to achieve significant sales growth in the Australian market in the first year of cooperation, using Australia as a fulcrum to radiate surrounding international markets. For HowFun Technology, introducing Qiaotou Food, a Chinese brand with both quality and cultural heritage, will further enrich its business ecosystem, providing local consumers with more diverse food choices.
This strategic cooperation marks the beginning of a new journey for Qiaotou Food and HowFun Technology (Australia) to jointly expand the global market. In the future, the two parties will continue to deepen cooperation, explore more diversified market strategies, assist in the steady development of Qiaotou Food in the international market, and bring richer food experiences to global consumers.
(Editor: Jiang Lixia Reviewer: Chen Ling Chief Editor: Luo Zaifang)