Howfun Group——Enabling global connections and enriching life experience
Deeply cultivating the dual tracks of "brand incubation + cross-border empowerment", Howfun Group is an international industrial matrix composed of multiple physical enterprises in Australia and China, with business covering four core areas: independent brand R&D, cross-border e-commerce ecosystem construction, international trade services, and comprehensive overseas services. It owns four major main enterprises, including Nan Pacific International Pty Ltd, Xi Pacific International Pty Ltd, Howfun Technologies Pty Ltd, and Aumay Howfun (Chongqing) Technology Service Co., Ltd., relying on the layout of the two bases in China and Australia to provide global consumers with sports and outdoor equipment, high-end liquors, intangible cultural heritage and featured products, and cross-border services, creating a two-way strategic hub to provide comprehensive support for the global expansion of Chinese enterprises and the entry of foreign enterprises into the Chinese market.
Vision
Make the world richer through diversity and make business evolve through connection.Mission
Through technological innovation and brand building, integrate resources from all parties to create a sustainable cross-regional business model and service system that is win-win for all parties.
Core Advantages
- Full industry chain layout
End-to-end control from product development, production to cross-border circulation
- Dual-engine drive
Deep integration of China-Australia technology resources + China supply chain efficiency
- Cultural empowerment expert
Original "brand going global + cultural narrative" dual-track incubation model
- Localized service network
Service centres in Chongqing, Sydney and Perth
