Brand Incubation and Global Supply Chain
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Nan Pacific International
Pty Ltd (Australia)
"Howfun"--- sports and outdoor brand owner, focusing on the research and development of high-performance sports and outdoor equipment, product lines cover mountaineering, camping, water sports and other sports and outdoor scenes, through its own factories and global distribution network, it provides professional-grade products to 30+ countries.
Xi Pacific International
Pty Ltd (Australia)
Mainly selling famous Chinese liquors such as Moutai, Wuliangye, Langjiu, and Luzhou Laojiao, operating Australian and international liquor brands such as Penfolds and Starward, and building a cross-border and local supply chain system for B2B and B2C.
Aumay Howfun (Chongqing) Technology Service Co., Ltd.
"Study Abroad Immigration + Investment" full-cycle butler, providing closed-loop services from overseas asset allocation, study abroad planning to immigration landing. Howfun E-Sales, a cross-border overseas shopping platform, relies on overseas local warehouses and adopts the method of direct purchase and free shipping to provide domestic consumers with more than 4,000 high-quality products from Australia and New Zealand.
Howfun Technologies
Pty Ltd （Australia）
Focusing on the development and application of AI-driven cross-border e-commerce systems and related technical services (the company independently develops AI-driven cross-border e-commerce SaaS systems (websites and mobile apps)), integrating Chinese and English customer service, intelligent customs declaration, and domestic and overseas warehouse and distribution modules, serving more than 2,000 corporate users and an increasing number of consumer users.
"Going out and bringing in" Comprehensive Services
Creates and operates the "Featured Town brand of China's intangible cultural heritage and featured products overseas exhibition platform-Howfun City, which carries out intangible cultural heritage and featured products from all over China overseas all year round, and holds more than 20 overseas cultural theme exhibitions annually, helping Chinese brands to go overseas and enter the Australian, New Zealand, European and American markets. At the same time, it leads overseas companies to enter China and Creates and operates "Featured Towns" in China, consequently achieving collaborative engagement.
Know More>>
AI-driven Cross-border E-commerce SaaS System
Focusing on the development and application of AI-driven cross-border e-commerce systems and related technical services (the company independently develops AI-driven cross-border e-commerce SaaS systems (websites and mobile apps)), integrating Chinese and English customer service, intelligent customs declaration, and domestic and overseas warehouse and distribution modules, serving more than 2,000 corporate users and an increasing number of consumer users.
Know More>>Group Overview
Deeply cultivating the dual tracks of "brand incubation + cross-border empowerment", Howfun Group is an international industrial matrix composed of multiple physical enterprises in Australia and China, with business covering four core areas: independent brand research and development, cross-border e-commerce ecological chain construction, international trade services, and comprehensive overseas services. It owns four major main enterprises, including Nan Pacific International Pty Ltd., Xi Pacific International Pty Ltd., Howfun Technologies Pty Ltd, and Aumay Howfun (Chongqing) Technology Service Co., Ltd., relying on the layout of the two bases in China and Australia, to provide global consumers with sports and outdoor equipment, high-end liquors, intangible cultural heritage and special products and cross-border services, to create a two-way strategic hub, and to provide comprehensive support for the global expansion of Chinese companies and the entry of foreign companies into the Chinese market.
Know More>>10000+
square meters of overseas origin warehouse
4000+
Products from Australia and other countries
12+
categories
150+
brands
Core Advantages
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- Full industry chain layout
End-to-end control from product development, production to cross-border circulation
- Dual-engine drive
Deep integration of China-Australia technology resources + China supply chain efficiency
- Cultural empowerment expert
Original "brand going global + cultural narrative" dual-track incubation model
- Localized service network
Service centres in Chongqing, Sydney and Perth
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