Howfun Group

Nan Pacific International
Pty Ltd (Australia)

"Howfun"--- sports and outdoor brand owner, focusing on R&D of high-performance sports equipment, product lines cover mountaineering, camping, water sports, providing professional-grade products to 30+ countries via global distribution network.

Xi Pacific International
Pty Ltd (Australia)

Specializing in premium Chinese liquors (Moutai, Wuliangye, etc.) and Australian international brands (Penfolds, Starward), building cross-border B2B/B2C supply chain systems.

Aumay Howfun (Chongqing) Technology Service Co., Ltd.

Full-cycle "Study Abroad + Immigration + Investment" services, including overseas asset allocation and landing support. Howfun E-Sales platform offers 4,000+ high-quality products from Australia/New Zealand via direct purchase model.

Howfun Technologies
Pty Ltd (Australia)

Develops AI-driven cross-border e-commerce SaaS systems integrating multi-language customer service, intelligent customs declaration, and warehouse distribution modules, serving 2,000+ corporate users.

"Going global and bringing in" comprehensive services

It creates and operates the overseas exhibition platform brand Featured Town - Howfun City, specializing in intangible cultural heritage and featured products from across China. With over 20 overseas cultural theme exhibitions annually, it facilitates Chinese brands' entry into markets in Australia, New Zealand, Europe, and America. Concurrently, it guides overseas enterprises to establish and operate "Featured Towns" in China, fostering two-way engagement.

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AI-driven cross-border e-commerce SaaS system

Focusing on the development and application of AI-driven cross-border e-commerce systems and related technical services (the company independently develops AI-driven cross-border e-commerce SaaS systems (websites and mobile APPs)), integrating Chinese and English customer service, intelligent customs declaration, and domestic and overseas warehouse and distribution modules, serving more than 2,000 corporate users and an increasing number of consumer users.

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Group Overview

Howfun Group specializes in "brand incubation + cross-border empowerment", operating as an international industrial network with entities in Australia and China. Its core business spans four sectors: independent brand R&D, cross-border e-commerce ecosystems, international trade, and comprehensive overseas services. Comprising four key enterprises—Nan Pacific International, Xi Pacific International, Howfun Technologies, and Aumay Howfun—it leverages its Sino-Australian bases to deliver sports gear, premium liquors, heritage products, and cross-border services. This dual-base model establishes a two-way strategic hub, supporting Chinese firms' global expansion and foreign entities' entry into China.

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