Howfun City - Chinese Featured Products Town in Australia

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Strategic hub for Chinese intangible cultural heritage and featured products going global Create and operate the overseas exhibition platform brand "Featured Town"-Howfun City for Chinese intangible cultural heritage and featured products, carry out intangible cultural heritage and featured products from all over China overseas throughout the year, and hold more than 20 overseas cultural theme exhibitions annually to help Chinese brands enter the Australian, New Zealand, European and American markets.

Mainly selling famous Chinese liquors such as Moutai, Wuliangye, Langjiu, and Luzhou Laojiao, operating Australian and international liquor brands such as Penfolds and Starward, and building a cross-border and local supply chain system for B2B and B2C.



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Cross-border E-commerce Ecosystem Empowerment

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AI-driven cross-border e-commerce SaaS system

Howfun Technologies Pty Ltd (Australia), and Howfun (Shanghai) Technology Service Co., Ltd. in Australia and New Zealand - the developer of the "Howfun" cross-border e-commerce service platform Independently developed AI-driven cross-border e-commerce SaaS system (website and mobile APP), integrating Chinese and English customer service, intelligent customs declaration, and domestic and overseas warehouse and distribution modules, serving more than 2,000 enterprise users.


"Howfun E-sales" Cross-border E-commerce Platform

Aumay Howfun (Chongqing) Technology Service Co., Ltd. - the "Howfun E-sales" cross-border e-commerce platform, adopting a new business service model of S2b2c, a direct purchase and free shipping operation method, relying on more than 10,000 square meters of 100% monitorable overseas origin warehouses, selling more than 4,000 products from Australia, New Zealand and other countries and regions covering 12 categories and more than 150 brands. The platform introduces the certification mechanism of China Commodity Inspection Group (CCIC) for small packages to trace the products inside the package, ensuring product safety, origin certification and traceability.

10000+

square meters of overseas origin warehouse

4000+

Products from Australia and other countries

12+

categories

150+

brands

Core Advantages

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  • Full industry chain layout

    End-to-end control from product development, production to cross-border circulation

  • Dual-engine drive

    Deep integration of China-Australia technology resources + China supply chain efficiency

  • Cultural empowerment expert

    Original "brand going global + cultural narrative" dual-track incubation model

  • Localized service network

    Service centres in Chongqing, Sydney and Perth